US EditionTarget foot traffic has declined for 10 consecutive weeks since rolling back DEI: Report
- After reducing its focus on programs promoting diversity, equity, and inclusion in early 2025, Target experienced a nationwide boycott and a decline in customer visits to its stores for 10 weeks straight.
- Target reduced DEI programs in response to pressure from the Trump administration and right-wing activists, triggering widespread backlash from grassroots groups and DEI supporters.
- Key activists, including Rev. Al Sharpton and Rev. Jamal Bryant, lead protests and a 40-day boycott starting in Lent, demanding that Target reinstate its DEI commitments and meet other racial justice goals.
- During the first week of April 2025, Target experienced a 7.9% decrease in customer visits compared to the same period the previous year, while its stock price dropped from $142 at the end of January to $94 by mid-April, reflecting the economic effects of the boycott.
- Activists and analysts say the boycott’s momentum will continue, with further protests planned, leaving uncertainty whether Target will reverse course or face ongoing financial losses.
35 Articles
35 Articles
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Inside the Target CEO meeting with Black leaders amid the company’s DEI rollback and the boycott that followed
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Is the Target Boycott working?
Target’s decision to scale back its diversity, equity and inclusion (DEI) initiatives has sparked a nationwide backlash that is taking a visible toll on the retailer. So much so that the head of Target recently sat down with Al Sharpton to see how he could right the sinking ship. Al Sharpton’s meeting with Target CEORev. Al Sharpton, accompanied by NAN National Board Chair Dr. W. Franklyn Richardson and Senior Advisor Carra Wallace, recently met…
Target footfall drops for 10th straight week amid boycott over ending DEI
Foot traffic at US retailer Target is down for the 10th successive week, as customers boycott the chain over a decision to axe diversity, equality and inclusion (DEI) policies. According to data from analytics firm Placer.ai, reported by CNN, footfall at Target stores had fell by nine per cent year-on-year in February and 6.5 per cent year-on-year in March. Just four days after Donald Trump’s inauguration in January, Target announced plans to en…
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