US EditionTarget cuts sales outlook as retailer blames tariff uncertainty and backlash to DEI rollback
- Target reported a 2.8% sales decline in Q1 2025 and cut its annual sales forecast, warning of a low-single-digit decline for 2025 amid tariff issues and customer backlash.
- The sales drop followed pressure from tariff-related price increases, a rollback of diversity, equity, and inclusion programs, and weakening consumer confidence.
- Target plans to accelerate growth by opening a new office led by COO Michael Fiddelke, offering 10,000 new items mostly under $20 to attract cautious shoppers.
- CEO Brian Cornell stated that the company is taking swift action to address the current market instability, while also acknowledging the challenges posed by increased competition and reduced customer visits to their stores.
- The outlook suggests prolonged sales pressures due to tariffs, economic uncertainty, and customer reactions to policy reversals, with Target aiming to reduce China sourcing from 60% to about 25%.
166 Articles
166 Articles
Target's Problems Are Getting Worse
By Nathaniel Meyersohn, CNN Target was already facing a public outcry from some of its most loyal customers. Now it's warning about tariffs. The company reported Wednesday that sales fell in the latest quarter, driven in part by customer backlash over Target's rollback of its diversity, equity, and inclusion (DEI) programs. Target also lowered its financial projections as tariffs imposed by President Donald Trump are raising costs for the compan…
Retailer Target Sees Huge Losses after Backlash to Its Radical Gay Agenda
Target, one of the nation’s top retailers, says that it will miss its first quarter sales goals as Americans continue to object to the company’s radical gay agenda. The company pins the sales drop on Trump’s tariffs and shoppers pulling back on spending. But it is also due to the company’s dedication to woke diversity, […] The post Retailer Target Sees Huge Losses after Backlash to Its Radical Gay Agenda appeared first on The Lid.
Target cuts annual forecasts as tariff pressure mounts | Honolulu Star-Advertiser
Target slashed its annual sales forecast today, after a surprisingly sharp fall in quarterly same-store sales, as customers pulled back on discretionary purchases due to ongoing worries about inflation and the economy due to U.S. President Donald Trump’s trade war.
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