Fans React as Take-Two CEO Speaks on GTA 6 Price — 'I Am Perfectly Fine with a $100 or More Game'
Zelnick said Rockstar and Take-Two must deliver value, while analysts debate whether the game could top the $80 price floor.
8 Articles
8 Articles
GTA 6 Price Fears Ease As Take-Two CEO Signals ‘Reasonable’ Cost
Grand Theft Auto fans can breathe a little easier as concerns about a sky-high GTA 6 price tag look to be subsiding. Take-Two Interactive CEO Strauss Zelnick moved to calm speculation while speaking at the Interactive Innovation Conference (iicon) in Las Vegas, indicating the long-awaited release will be positioned as fair value rather than a “super-premium” outlier. “Consumers need to feel like the experience is amazing and the price they paid …
Take-Two Interactive CEO Strauss Zelnick Claims ‘GTA 6’ Price Info Is Coming Soon
Rockstar Games / GTA 6 GTA 6 is without a doubt the most anticipated game of the year, and has many wondering if it will also be the first video game priced at $100. According to Take-Two Interactive’s CEO, Strauss Zelnick, we will learn that information very soon. Speaking with Jennifer Maas, Variety’s senior business writer for TV and video games at the inaugural Interactive Innovation Conference in Las Vegas, Zelnick was very candid about the…
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