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Fans React as Take-Two CEO Speaks on GTA 6 Price — 'I Am Perfectly Fine with a $100 or More Game'

Zelnick said Rockstar and Take-Two must deliver value, while analysts debate whether the game could top the $80 price floor.

Summary by Tech Radar
Take-Two CEO Strauss Zelnick has hinted at the price of Grand Theft Auto 6 by suggesting fans will pay a "reasonable" amount for a quality game.

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rockpapershotgun.com broke the news on Wednesday, April 29, 2026.
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