The 5 Most Important Things We Learned at Geneva Watch Days

The 5 Most Important Things We Learned at Geneva Watch Days

From Rexhep Rexhepi’s packed party to TAG Heuer’s carbon breakthrough, the gathering mixed celebration with hard truths about a shifting watch world.

Five Of The Wildest Watches From Geneva Watch Days 2025

Launched in 2020 at the height of the pandemic, Geneva Watch Days was Jean-Christophe Babin's radical answer to Baselworld's collapse—part necessity, part rebellion. What began as an agile, open-air gathering putting independents in the spotlight has grown into the watch world's own Milan Design Week. Hotels, boutiques, and lakeside galleries become stages, and the city itself transforms into a showcase for a traditional industry that needs to p…

TAG Heuer and Bvlgari push new frontiers at Geneva Watch Days 2025

TAG’s Carrera Astronomer and Bvlgari’s first-ever bronze Aluminium models are two bold reinterpretations of watchmaking heritage spotlighted at this year’s Geneva Watch Days exhibition