TAC Puts Motorcycle Gear Through the Shredmill in New Clemenger BBDO Campaign

TAC puts motorcycle gear through the shredmill in new Clemenger BBDO campaign

Victoria’s Transport Accident Commission has teamed up with Clemenger BBDO to put motorcycle protective gear to the ultimate test, building a giant “shredmill” to test how well it holds up against the asphalt in a new safety campaign. Dubbed the “Shredmill Road Surface Simulator”, the life-sized machine uses an abrasive grit belt to replicate the […]

TAC launches campaign urging motorcyclists to check gear safety ratings

The Transport Accident Commission (TAC) has launched an aggressive new campaign urging Victorian motorcyclists to verify the safety ratings of their protective gear before riding, aiming to reduce serious injuries on the road. Launched in partnership with MotoCAP, Australia’s independent motorcycle protective gear testing and…

TAC turns the road into ‘The Shredmill’ to put motorcycle protective gear to the test in new campaign via Clemenger BBDO

The Transport Accident Commission has launched the 'Check Your Gear Before You Hit the Road' campaign with the help of Clemenger BBDO, an Omnicom Oceania agency. The campaign is designed to help motorcycle riders discover how safe their gear really is, before the road does it for them.   At the centre of the campaign