US EditionT-Mobile Evolves Its Strategy Beyond Disruption - CCS Insight
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T-Mobile Evolves Its Strategy Beyond Disruption - CCS Insight
In recent years, T-Mobile in the US has enjoyed a remarkable turnaround. In 2013, it was unable to sell iPhones because it hadn’t reached a deal with Apple. In 2025, it has 131 million mobile subscribers, beating out previously distant rival AT&T. The company achieved this strong growth over the past 12 years through its “un-carrier” initiative, which aimed to disrupt the market by offering competitive, simplified pricing and a robust 5G network…
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