US EditionSZA’s Not Beauty pop-up shop takes over American Dream Mall
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SZA’s Not Beauty pop-up shop takes over American Dream Mall
SZA’s Not Beauty Pop-Up Transforms American Dream Mall In April 2025, SZA’s influence as a music and cultural icon reached new heights when her Not Beauty makeup brand pop-up shop packed the American Dream Mall in East Rutherford, New Jersey. The Grammy-winning artist, born in Maplewood, NJ, drew thousands to her hometown event, showcasing her cruelty-free lip glosses during the Grand National Tour with Kendrick Lamar. Whether you’re a fan of SZ…
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