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Sydney FC Partner With Global Retail Brand Sports Direct

Summary by sydneyfc.com
Sydney FC is delighted to announce a new partnership with leading global retailer Sports Direct, who will join the Sky Blues until the end of the A-League 2025–26 season. The partnership will see Sports Direct engage directly with Sydney FC’s passionate fanbase through a range of in-stadium, digital and experience based activations designed to enhance the matchday and bring supporters closer to the game. As part of the agreement, Sports Direct w…
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sydneyfc.com broke the news in on Sunday, March 15, 2026.
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