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Sydney FC and Sports Direct Australia Extend Commercial Partnership for 2026/27 Season - Ministry of Sport
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Sydney FC and Sports Direct Australia Extend Commercial Partnership for 2026/27 Season - Ministry of Sport
Sydney FC has announced a partnership extension with international retail giant Sports Direct Australia, marking their first full season together for the upcoming 2026/27 A-League campaign. The agreement builds upon an initial collaborative rollout launched midway through last season, which saw the sporting retailer integrate within the Sky Blues’ ecosystem through player appearances, ticket promotions, matchday big-screen activations, and exclu…
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