US EditionSwitzerland Launches Glittering Tourism Campaign Featuring a Hollywood Star and a World Sports Legend
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Sometimes it's not enough for an advertisement to be successful. Sometimes Roger Federer is enough. Switzerland knows it well, which has in the Basel champion one of the most recognizable faces to connect to the country, not by chance become the official ambassador of Switzerland Tourism. In the new video released by the YouTube channel of the Swiss nation, Federer is promoting the landscape beauties in view of the autumn season. To accompany hi…
The Swiss are "picking" stars: Halle Berry and Roger Federer in a new campaign to encourage tourism to the country
From Robert De Niro to Halle Berry: Roger Federer brings Hollywood to Switzerland Tourism. Chief Marketing Officer André Hefti explains how the ads are created.
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