US EditionSwiss village cashes in as tourists pay to visit dock featured in hit K-drama ‘Crash Landing On You’
SWITZERLAND, JUL 8 – The village charges an entrance fee to view the dock that appeared in the popular Korean drama, attracting fans and boosting local tourism revenue.
- In 2023, the Swiss village of Iseltwald installed a pay-for-entry turnstile at the lakeside dock featured in the 2020 Netflix series Crash Landing On You.
- The turnstile was installed to help cover local government expenses following a rise in visitors attracted by the show's depiction of the dock as a scenic and intimate destination.
- About 1,000 visitors arrive daily by bus and car, snapping photos and increasing strain on village resources despite limited hotels and restaurants.
- In 2024, visitor fees generated close to 245,000 Swiss francs , with the majority of the revenue allocated to upkeep and maintenance, as officials emphasized that the local community does not become wealthy from these funds.
- The village relies on tourism income for upkeep but faces challenges like visitor misuse of private property and limited infrastructure amid sustained tourist interest.
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36 Articles
Associated Press News
Swiss village cashes in as tourists pay to visit dock featured in hit K-drama 'Crash Landing On You'
A Swiss village has cashed in on a pay-for-entry turnstile used by avid tourists who flock each day to a lakeside dock featured in the hit South Korean Netflix series “Crash Landing On You,” often to snap souvenir photos.
Village cashes in as tourists pay to visit dock featured in hit K-drama
A Swiss village has cashed in on a pay-for-entry turnstile used by avid tourists who flock each day to a lakeside dock featured in the hit South Korean Netflix series “Crash Landing On You,” often to snap souvenir photos
Tens of thousands of tourists made a pilgrimage to Iseltwald BE in 2024 to photograph a motif from a Netflix series. A hub flushed a lot of money into the cash register.
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A dock in Switzerland has become a tourist attraction after appearing in a Korean romance drama. Tourists pay $6.30 to enter, bringing in over $300,000 a year for the village.
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