Swiggy launches EatRight in over 50 cities, targets health-conscious users

Swiggy launches EatRight in over 50 cities, targets health-conscious users

The food delivery platform also shared insights based on its orders, revealing that Tier-2 cities in India witnessed 2x growth year-on-year in healthy food ordering as compared to metropolitan cities, with Chandigarh, Guwahati, Ludhiana, and Bhubaneswar leading the way.

Swiggy targets health-conscious consumers with EatRight launch

Indian online food delivery platform Swiggy has introduced EatRight, a new segment intended for people looking for more health-focused mealsThe post Swiggy targets health-conscious consumers with EatRight launch appeared first on Verdict Food Service.

Swiggy Expands EatRight Initiative to Over 50 Cities

On January 5, Swiggy announced the debut of EatRight, a new category that aims to provide health-conscious customers in over 50 cities with a unified selection of foods that are high in protein, low in calories, and free of added sugar. With Chandigarh, Guwahati, Ludhiana, and Bhubaneswar leading the way, Tier-2 cities in India saw a twofold increase in healthy food ordering year over year compared to metropolitan areas, according to the meal de…

Swiggy Launches ‘EatRight’ Category to Tap Rising Demand for Healthy Food Options

Food delivery platform Swiggy on Monday announced the launch of EatRight, a new category designed for health-conscious consumers across more than 50 cities. The offering brings together meals labeled as high-protein, low-calorie and no-added-sugar under a single, easy-to-navigate umbrella, aiming to integrate healthier choices into routine food-ordering habits. The company said the category removes decision fatigue through clearer labelling and …