Swiggy Instamart Launches First Experiential Store In Gurugram

Swiggy Instamart Launches First Experiential Store In Gurugram

Swiggy Instamart: The idea of the experiential store revolves around giving customers a chance to touch and feel products before buying.

Instamart Goes Offline: Inside Swiggy’s Quiet Physical Retail Pilot

Instamart launches an offline, seller-operated mini store in Gurugram to test a lightweight, low-cost physical retail model amid… The post Instamart Goes Offline: Inside Swiggy’s Quiet Physical Retail Pilot appeared first on IMP.NEWS.

Swiggy Instamart Experiments With Physical Retail

Adding on to its spree of experimentations, consumer services giant Swiggy has now opened an offline Instamart branded mini store in Gurugram. Instamart, which is the company’s quick commerce arm, has till now operated online, fulfilling orders through its dark stores. However, the store is not owned by Instamart but is seller-owned and seller-operated, in line with its darkstore model. The business model of this particular store differs from th…

Swiggy Instamart ventures offline with pilot experiential store in Gurugram

New Delhi: Swiggy's Instamart has launched its first-ever offline experiential store in Gurugram, allowing customers to physically interact with a curated selection of products typically available only through the app. The pilot initiative, which opened recently at M3M 65th Avenue, spans approximately 400 square feet, a fraction of the size of Instamart's typical 4,000-square-foot dark stores, and stocks a limited inventory of 100 to 200 stock-k…