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Sweet Dreams owner dies shortly after closing 50-year-old Elmwood toy store

Summary by Ground News
Gary Gendel turned a former barbershop on the corner of College and Russell Street into the candy store Sweet Dreams. Two years later he opened a toy store called The Pleasures of Childhood a few doors down the block. In 1997 he opened an Orinda branch of the toy store, during the height of the Beanie Babies craze. He closed the Berkeley toy store in June and died on August 11.

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Sweet Dreams owner dies shortly after closing 50-year-old Elmwood toy store

Gary Gendel built a toy store evoking the ornate style and whimsy of a 19th-century childhood. His wife, Lucia, plans to keep running the candy shop he also opened on College Avenue in the 1970s.

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Berkeleyside broke the news in on Friday, September 15, 2023.
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