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Swatch Is Suing Samsung for $170 Million Over Omega, Breguet and More Watch Faces

Swatch says 26 digital faces were downloaded about 160,000 times and misused its brands, as the High Court now weighs damages.

  • Swatch is asking The High Court in London to make Samsung pay $170m in damages for 26 digital watch faces sold through the Samsung Platform that the watchmaker says infringed its trademarks.
  • The High Court ruled against Samsung in 2022, finding the watch faces infringed Trademark, and The Court of Appeal agreed in 2023, siding with the Biel-based group over designs from Omega, Tissot, and Longines.
  • Across Britain and the European Union, roughly 160,000 downloads of the infringing watch faces occurred, each one Swatch argues misled consumers by mimicking its exclusive physical watch designs.
  • Samsung lawyers disputed the arithmetic, calling the $170m damages claim "exaggerated" and "out of touch with reality," arguing that Samsung gained nothing of substance and Swatch lost nothing.
  • This case tests what Trademark protection is worth for digital designs, establishing precedent for Platform owners worldwide as courts determine whether digital renderings can infringe physical brand trademarks.
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The Swiss watchmaker Swatch is demanding about $170 million (approximately €158 million) from Samsung, in a dispute that once again puts the responsibility of the major digital platforms in third-party content management at the heart of the debate. In this case, there are applications available in the South Korean technology smartwatches that reproduce, in digital format, displays inspired by models of brands of the Swatch group, such as Omega, …

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The Swiss watch manufacturer Swatch is looking for $170 million in compensation in a lawsuit against Samsung, in which it claims that the South Korean electronic giant allowed the availability of digital clones of Swatch watches in Samsung's smartwatches, reported the Financial Times on Friday (26), citing judicial documents. It is expected that a British judge will soon decide the value of the compensation, after the High Court of London consid…

·Brazil
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persoenlich.com broke the news on Friday, June 26, 2026.
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