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Swarovski Appoints Sindhu Culas to President, General Manager North America
Sindhu Culas brings over 25 years of omni-channel retail experience to boost Swarovski’s brand affinity and growth across physical and digital markets in North America.
- Swarovski announced on Jan. 20, 2026 that Sindhu Culas has been named President, General Manager North America in a New York /PRNewswire/ release.
- The role charges Culas with maximizing Swarovski North America’s physical and digital presence and overall brand affinity across 260 stores and about 30 more stores this year.
- Her resume includes CEO of G-Star in North America, senior vendor leadership at Amazon, and SVP of E-commerce and Strategy at Calvin Klein, with more than 25 years of experience.
- Culas will report to Kolja Kiofsky, Swarovski global chief commercial officer this month, positioning the company to pursue creativity, operational excellence and growth under the LUXignite strategy.
- With a century-plus heritage, Swarovski Crystal Business spans over 140 countries with 2,300 boutiques and around 18,600 employees, following last year's Masters of Light retrospective.
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Total News Sources44
Leaning Left5Leaning Right4Center18Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 18%
C 67%
15%
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