Published 24 hours ago • loading... • Updated 15 hours ago

SW Network and Flipkart partner to execute integrated brand campaign, ‘Flipkart Smartphone Baba’ at Mahakumbh 2025

Summary by MediaBrief

SW Network and Flipkart recently executed an integrated brand campaign at Mahakumbh 2025, called the ‘Flipkart Smartphone Baba’. The campaign demonstrated a blend of traditional cultural elements with modern retail solutions. The centrepiece of the strategy was the creation of “Flipkart Smartphone Baba,” a culturally resonant character who traversed the Mahakumbh grounds, effectively communicating Flipkart’s […] The post SW Network and Flipkart …

This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

3 Articles

All

Left

Center

Right

www.bestmediaifo.com

Who is Flipkart Smartphone Baba?

New Delhi: SW Network and Flipkart have launched the "Flipkart Smartphone Baba" campaign at Mahakumbh 2025. The campaign blends traditional cultural elements with modern retail solutions, reaching an estimated audience of 40 crore attendees. According to SW Network, the creation of "Flipkart Smartphone Baba," a culturally resonant character who traversed the Mahakumbh grounds, effectively communicating Flipkart's budget smartphone offerings from…

15 hours ago

Read Full Article

Curly Tales

Mahakumbh 2025 Goes Digital | Virtual Reality, AI & Drones

Maha Kumbh Mela 2025 isn’t just about faith – it’s a digital revolution! With 40 crore+ people expected, how is this grand spiritual gathering being managed without chaos? The answer lies in cutting-edge technology, AI, and digitalization like never before! Technology Powering Maha Kumbh 2025: AI-Powered Crowd Management – Smart cameras and AI algorithms track crowd density in real time to prevent stampedes! Drones & Surveillance – 1,000+ drone…

21 hours ago

Read Full Article