Suzuki’s no-frills cars once ruled India. Then buyers demanded frills.

Suzuki's no-frills cars once ruled India. Then buyers demanded frills.

For some 40 years, Suzuki cars dominated India's roads.

Why Maruti Suzuki is struggling to keep up with changing Indian car buyers

Maruti has introduced pricier and more design-forward cars, including a three-row minivan that starts at about $25,000.

Company that put India behind wheel now faces its biggest test

For about four decades, Suzuki cars have been a fixture on Indian roads. By relentlessly keeping prices and operating costs low, the Japanese automaker...

Suzuki’s no-frills cars once ruled India, then buyers demanded frills

Maruti Suzuki struggled to adapt its cost-focused culture to the tastes of increasingly affluent Indians, moving slowly to introduce SUVs, sunroofs and advanced technology.