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Susan Song Recognized as one of the Top Women in Communications
Susan Song transformed Keesler Federal's marketing with technology and a brand campaign that expanded awareness and supported the largest credit union merger in Louisiana and Mississippi.
- On Feb. 26, 2026, Keesler Federal announced that Susan Song, Chief Marketing Officer, was named to Ragan's Top Women in Communications Class of 2026 and will be honored March 3.
- Song modernized Keesler Federal's marketing by implementing technology to enhance measurement, personalization, and decision-making, and launched 'Live Your Way' in 2025, earning awards.
- She refreshed the brand with clearer identity and enhanced branch signage, and activated sponsorships that expanded local awareness.
- The recognition validates Keesler Federal Credit Union's communications strategy by honoring women who redefine PR, highlighting its impact with more than 370,000 members and $5 billion in assets.
- With more than 50 branches, Keesler Federal operates across Louisiana, Mississippi, Alabama, and the UK, emphasizing measurable outcomes, Song said.
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Coverage Details
Total News Sources27
Leaning Left3Leaning Right5Center9Last UpdatedBias Distribution53% Center
Bias Distribution
- 53% of the sources are Center
53% Center
L 18%
C 53%
R 29%
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