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Survey: Social Commerce in Germany

Summary by Medienrot
Photo: © AdobeStock / AlexPhotoStock Shopping directly from social media is becoming a daily routine for more and more Germans. According to the current Adyen Retail Report 2025, which is based on a representative survey of 2,000 German citizens, 24 percent of respondents are already buying regularly via platforms such as Instagram, TikTok or Facebook – on average three times a month. On average, they spend EUR 157 per purchase. These figures sh…
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Photo: © AdobeStock / AlexPhotoStock Shopping directly from social media is becoming a daily routine for more and more Germans. According to the current Adyen Retail Report 2025, which is based on a representative survey of 2,000 German citizens, 24 percent of respondents are already buying regularly via platforms such as Instagram, TikTok or Facebook – on average three times a month. On average, they spend EUR 157 per purchase. These figures sh…

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medienrot broke the news in on Tuesday, July 22, 2025.
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