Survey: Netflix is must-have TV brand of 2025; broadcast networks among top 6

Survey: Netflix is must-have TV brand of 2025; broadcast networks among top 6

The StreamSaver bundle introduced by Comcast offers Apple TV Plus, Netflix and Peacock at a low price. (Courtesy image) A new consumer survey conducted by the Strategic Counsel has found Netflix to be the top must-keep TV brand among most American households. Netflix maintains its position compared to last year — and, in fact, the top five must-keep brands saw no change in rank on Strategic Counsel’s charts between last year and this year. The r…

Boxing great Julio César Chávez defends son arrested by U.S. immigration agents

Apple’s “F1: The Movie” has generated more than $293 million at the global box office, the most of any film released theatrically by the company. “F1” has generated $60 million of its total global haul from IMAX theaters, a little more than 20% of its total gross so far. While the film is nearing $300 million in global ticket sales, it still has a few more laps to go in order to be profitable for Apple. Lights out and away we go. “F1: The Movie”…

EOS, Netflix, and the Science Behind Creative Effectiveness at Cannes Lions 2025

In a packed session at Cannes Lions 2025, the Effie Awards unveiled what makes brands truly effective—and how creativity and strategy are no longer separate disciplines, but inseparable allies. The talk, “Effectiveness Decoded,” brought together two marketing powerhouses: Soyoung Kang, CMO of EOS (the personal care challenger brand), and Magno Arnan, VP of Brand & Partnerships at Netflix. Effie’s Framework for Measuring True Marketing Impact Kic…