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Surfside rides wave of success with spirits-forward cocktails: ‘We want to be the White Claw of this category’

Summary by fooddive.com
The brand's vodka infused iced teas have become a top seller in the U.S. by spurning malt liquor and focusing on a niche category within the crowded canned cocktail sector.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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fooddive.comfooddive.com

Surfside rides wave of success with spirits-forward cocktails: ‘We want to be the White Claw of this category’

The brand's vodka infused iced teas have become a top seller in the U.S. by spurning malt liquor and focusing on a niche category within the crowded canned cocktail sector.

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fooddive.com broke the news in on Thursday, March 13, 2025.
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