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Surabaya Milk Study: Price, Quality, Brand Key to Repeat Buys
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Surabaya Milk Study: Price, Quality, Brand Key to Repeat Buys
In the face of a rapidly evolving consumer landscape, a recent study published in the Indonesian Interdisciplinary Journal of Sharia Economics has shed light on the key factors influencing purchasing decisions and repeat purchases, particularly in the context of the packaged liquid milk market in Surabaya, Indonesia. The research, led by Akhmad Ismu Fajar from Universitas Pembangunan Nasional… Source
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