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Supermarkets Turn in the ‘Eco’, but the Price Matters: This Is How Dia, Carrefour and Alcampo Compete
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The Spanish distribution chain Dia has always pursued in its business to be sustainable and to comply with what customers are really looking for. A strategy that supermarkets such as Carrefour, Alcampo and Eroski want to apply to their businesses to increase their sales and market share as Dia has been doing. In this sense, climate change remains the main concern of Spaniards and increases the sensitivity to other environmental problems such as …
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