US EditionNew Price Comparison by Lidl Causes Bad Blood Among Belgian Competitors - RetailDetail EU
4 Articles
4 Articles
Supermarket chain Lidl took legal action against a price comparison advertising campaign by rival Delhaize, but was unsuccessful. Delhaize was allowed to continue the campaign. Lidl then launched its own price comparison, prompting Colruyt to react with dissatisfaction.
New price comparison by Lidl causes bad blood among Belgian competitors - RetailDetail EU
In response to a new wave of price cuts, Lidl will publish a price comparison with competitors Colruyt, Aldi, Albert Heijn, Delhaize, and Carrefour in its brochure next week. They are not happy about this new move in the supermarket war.
The website of the newspaper RTL Info, the first news site in French-speaking Belgium. Continuous news, free archives, photo galleries, podcast, videos, editorial blogs, sports results, forums...
4:08 PM Lidl is lowering the price of 100 products and claims it's now cheaper than Colruyt. But that department store chain disagrees. "We immediately lowered our prices, but Lidl is taking over..."
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