US EditionSUPER SPREADS - FMCG Business
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SUPER SPREADS - FMCG Business
What’s driving sales in our supermarkets? Peanut butter is experiencing growth driven by its health credentials and versatility, appealing to a younger demographic focused on better-for-you options, says the Woolworths NZ team. They explain: “While traditionally a breakfast staple, its role is expanding into healthy baking and as a recipe ingredient. One of the key challenges is balancing the need to appeal to core, traditional consumers with at…
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