Super Rugby enters into crypto as fortunes change

Super Rugby enters into crypto as fortunes change

A Brisbane-based cryptocurrency platform is the new multimillion-dollar sponsor of Australia’s premier rugby union competition.

Swyftx grows Australia, NZ portfolio with Super Rugby title sponsorship

Swyftx, the cryptocurrency exchange platform, has continued its Australian rugby sponsorship push, crossing codes from league to union to sponsor the Super Rugby Pacific and Super Rugby Women's competitions.

Swyftx Secures Naming Rights for Super Rugby Pacific and Super Rugby Women’s - Ministry of Sport

Australian cryptocurrency exchange Swyftx has signed on as the official naming rights partner for Super Rugby Pacific and Super Rugby Women’s in Australia through to the end of the 2027 season, marking Rugby Australia’s (RA) first-ever partnership with a crypto brand. The long-term deal, which includes branding across the four Australian Super Rugby Pacific clubs and all five Super Rugby Women’s teams, signals a major step in RA’s commercial div…