US EditionSuper Bowl averages 124.9M viewers in US, Bad Bunny’s halftime 128.2 million, both short of records
Bad Bunny's nearly 15-minute halftime show highlighted Puerto Rican culture and featured mostly Spanish lyrics, drawing widespread attention amid U.S. social and political tensions.
- On February 9, Bad Bunny headlined the Super Bowl LX halftime show, drawing many viewers’ attention from the Seattle Seahawks and New England Patriots game to the performance.
- The decision to book a Latin, primarily Spanish-speaking headliner drew controversy amid the current U.S. political and social climate, and observers said the performance's messaging made a cultural statement.
- Bad Bunny's set ran nearly 15 minutes as an immersive depiction of Puerto Rico's culture and identity featuring mostly Spanish-language music and lyrics, with celebrity cameos captured in social posts.
- Indiana Fever star Caitlin Clark reacted on social media and is one of the 830,000 people who liked the post, while also appearing on the sideline.
- Framed by its cultural messaging, the halftime show functioned as a cultural statement about Puerto Rican identity and culture, prompting public debate about language and representation due to mostly Spanish-language music at a U.S. Super Bowl.
97 Articles
97 Articles
Super Bowl 2026 posts second-best viewership ever as Bad Bunny halftime show draws 128 million
Super Bowl 2026 viewership fell short of reaching last year’s record-setting numbers, but still averaged an impressive 124.93 million viewers as the Seahawks crushed the Patriots at Levi’s Stadium.
Chicago Sun Times
Usa newsSuper Bowl LX most-watched program in NBC history; Bad Bunny gets 128.2 million viewers
Bad Bunny had the fourth-most watched halftime behind Kendrick Lamar (133.5 million, 2025), Michael Jackson (133.4 million, 1993) and Usher (129.3 million, 2024).
How Many People Watched Bad Bunny’s Super Bowl 2026 Halftime Show?
Bad Bunny took center stage during the Super Bowl 2026 halftime show and won the hearts of hundreds of millions of viewers across the country (and world) while doing it. According to a Tuesday, February 10, press release from NBC Sports, total social media consumption of the performance — which is inclusive of fans, owned platforms, broadcast partners, influencers and more — set a record of four billion views after the first 24 hours, which is a…
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