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Super Bowl ads try to overcome tough times with health, caring and the usual laughs

This year's Super Bowl ads focus on health innovations like GLP-1 pills, showcase AI-powered products, and highlight emotional stories with celebrities, reaching a unified audience of 127.7 million.

  • This year's Super Bowl 60 will feature the New England Patriots and Seattle Seahawks, drawing nearly 127 million viewers in the U.S. tonight.
  • Coca Cola and Dunkin Donuts are competing with ads that feature major celebrity appearances.
  • The cost for a 30-second advertisement has risen to over $10 million, up from $7 million last year, as noted by Adrian Falk.
  • Bad Bunny will perform during the halftime show, following his recent Grammy win for Album of the Year.
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NBC LA broke the news in Los Angeles, United States on Sunday, February 8, 2026.
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