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Super Bowl ads try to overcome tough times with health, caring and the usual laughs

Super Bowl ads focus on health tests, kindness stories, and AI tools, with spots costing up to $10 million and reaching a record 127.7 million viewers, NBC Sports said.

  • Roughly 12% of Americans are now on appetite-suppressing GLP-1 drugs, which leads to reduced consumption of caloric foods and smaller portions.
  • GLP-1 users consume roughly 40% fewer calories, causing 4-6% smaller grocery baskets and 4-5% less spending on fast food.
  • Food companies are responding by offering different menu items, smaller portions, and high-protein, lower-sugar options for GLP-1 drug users.
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Super Bowl ads try to overcome tough times with health, caring and the usual laughs

At a difficult time for America, Super Bowl advertisers are asking viewers to take care of themselves and others — and maybe even crack a smile.

·United States
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At a difficult time for the United States, Super Bowl advertisers asked viewers to take care of themselves and others, and maybe even crack a smile.

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NBC LA broke the news in Los Angeles, United States on Sunday, February 8, 2026.
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