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Sunshine Plaza takes on the beach in first tourism push via Rumble Strategic Creative

Summary by Campaign Brief
Sunshine Plaza has launched its first dedicated tourism campaign, brought to life by independent creative agency Rumble Strategic Creative, repositioning the Maroochydore centre as more than a retail destination within the broader Sunshine Coast visitor experience.   It marks the first time the region’s largest shopping, entertainment and lifestyle centre has developed a brand campaign
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Campaign Brief broke the news on Tuesday, November 3, 2026.
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