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Subway plans to open 70 new UK stores inside Asda supermarkets

The deal would lift Subway’s Asda presence by more than 50% as the chain pursues a 10,000-store goal across Europe, the Middle East and Africa.

  • Subway plans to open up to 70 more restaurants in Asda supermarkets over the next four years, increasing its footprint within the retailer by more than 50 per cent.
  • This initiative follows 18 months of significant international growth, as the Asda partnership supports a broader strategy to double Subway's footprint across Europe, the Middle East and Africa to 10,000 locations by 2031.
  • From January 1, 2027, new and refurbished locations will utilize the Blueprint design and operating model, featuring expanded breakfast and coffee selections plus an evening offering called Subway After Dark.
  • EMEA President Tracy Gehlan stated, "We're building on a strong foundation across EMEA, with significant opportunities to grow in both existing and new markets," amid six Master Franchise agreements across 14 countries.
  • The 2031 growth target encompasses regions including India, Bangladesh, Pakistan, and Sri Lanka, reflecting the company's confidence in long-term potential across its diverse global development partners.
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Subway plans to open 70 new UK stores inside Asda supermarkets

Subway plans to open up to 70 more restaurants in Asda stores over four years as part of a wider expansion.

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The Sun broke the news in London, United Kingdom on Tuesday, November 3, 2026.
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