US EditionNewsletter Platform Substack Now Has an Apple TV App
Substack’s new beta TV app on Apple TV and Google TV provides free and subscription long-form videos, livestreams, and includes creators like Dolly Parton and Jim Acosta.
- On Thursday, Substack launched the Substack TV app in beta for Apple TV and Google TV, announcing users can install it starting today.
- After launching video posts in 2022, Substack expanded into live video 16 months ago and pledged $20 million to recruit creators, competing with YouTube and Patreon.
- The app centers on video posts and livestreams, features a TikTok-like "For You" recommendations row, and ties viewing to subscription tiers with QR code sign-in.
- Reactions ranged from criticism in company blog comments, with the top quote 'Please don't do this,' to support from Jim Acosta, who wrote 'This is a game-changing moment for the rise of independent media.'
- Going forward, Substack plans to add audio posts, search and discovery, in-app paid upgrades and paid previews, leveraging 700 million hours of TV podcast viewing and hosting creators like Dolly Parton, George Saunders and Tina Brown to challenge legacy networks.
11 Articles
11 Articles
Substack is launching a TV app, and not everyone is happy
Substack announced Thursday it's launching Apple TV and Google TV apps that audiences can use for videos and livestreams - and early reactions suggest not all users are thrilled. Subscribers can watch videos and livestreams from creators they follow, but the app will also have a recommendations-based "For You" feed that mixes in other creators' content. The TV app is available to both free and paid subscribers, and Substack says it will eventual…
Substack Launches Substack TV for Apple TV and Google TV
Substack announced today that it has launched a new app for Apple TV and Google TV, bringing original content including extended length videos and livestreams from creators, to TVs for both free and paid subscribers. At launch, the app allows viewers to watch video posts and livestreams from the creators they’re subscribed to, browse recommended […] The post Substack Launches Substack TV for Apple TV and Google TV appeared first on Cord Cutters …
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