Study: Subscription offers could boost loyalty for banks

Study: Subscription offers could boost loyalty for banks

A Bank of America branch in Eagan, Minnesota. (Photo by Tony Webster via Wikimedia Commons) Consumer financial institutions can increase customer loyalty and sales by offering subscription perks like bundled streaming video applications and food delivery, according to a new report released Tuesday. The report, from tech developer Bango, found nearly one-third of Americans are willing to switch their bank or other financial provider for free acce…