US EditionStudy: News outlets can’t run ‘native’ Exxon ads without misleading the public
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Study: News outlets can’t run ‘native’ Exxon ads without misleading the public
Illustration by Tess Abbot“By researching existing life forms like algae and bacteria, ExxonMobil hopes one day to realize new sources for cleaner fuels at scale and, in the process, to make the future of energy literally green,” claims an article-length advertisement on the New York Times website.Exxon’s “Future of Energy” ad, which began running on the New York Times website in 2018 and is still live today, describes company researchers toilin…
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