Study finds AI-generated sustainability reports were rated as more credible than real ones

Study finds AI-generated sustainability reports were rated as more credible than real ones

A classroom exercise at the University of Auckland produced a troubling result: Even postgraduate students trained in accounting and sustainability were more likely to trust polished reports written by ChatGPT than real ones. The finding suggests artificial intelligence could make deceptive marketing tactics like greenwashing more persuasive.  What happened? As Newsroom reported, an assignment devised by Ruth Dimes, then head of the University o…