WSU Study Explores Environmental Perceptions of Influencer PR Gifts

WSU study explores environmental perceptions of influencer PR gifts

The study suggests that influencers have an opportunity to educate consumers about excessive packaging and hold companies accountable if they use "green" rhetoric.

Study explores environmental cost, perceptions of influencer PR gifts

As part of their marketing strategy, many companies send public relations packages full of curated products to social media influencers, who film themselves opening the gifts on platforms like Instagram and TikTok.

Study explores environmental cost and perceptions of influencer PR gifts

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