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Student apparel business raises money, awareness for disabled athletes
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Student apparel business raises money, awareness for disabled athletes
Biomedical engineering junior Justin Malooly founded Kinetra Adaptive Media and Apparel in 2025 after being inspired by two Paralympians. Malooly changed his major, brainstormed ways to promote the Paralympics, and came up with the idea for Kinetra, selling active wear with a portion of proceeds donated to nonprofits supporting disabled people and athletes. Kinetra sells T-shirts with Paralympic athletes modeling them on the website. Designs ar…
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