US EditionMA-Based Grocery Chain Lowers Prices Across Stores
Stop & Shop's multi-year initiative reduces prices on over 3,000 items by up to 40% to address concerns of pricing disparities in working-class neighborhoods, the largest investment to date.
- On Friday, Aug. 22, 2025, Quincy-based Stop & Shop will roll out lower everyday prices at 88 Eastern Massachusetts stores, affecting more than 3,000 items across nearly every department, with the rollout expected to finish by the end of the month.
- After the Hyde Square Task Force reported price disparities, U.S. Reps. Jim McGovern and Ayanna Pressley raised concerns, prompting Stop & Shop's multi-year plan last year for lower prices and store upgrades.
- In stores, customers will spot yellow shelf tags marking reduced prices on national brands and Stop & Shop's private-label items, including Italian bread at $1.79 and rotisserie chicken at $6.49.
- Stop & Shop framed the initiative as the largest price investment to date, aiming to bring meaningful savings to millions of customers across all 116 Massachusetts Stop & Shop stores.
- The price push is tied to the 'Good Things Are in Store' campaign and is the first major rollout with Curiosity, creative agency, while Ahold Delhaize USA plans continued price investments in the coming years.
12 Articles
12 Articles
A wave of price cuts is coming to Stop & Shop's Boston-area stores
Starting this Friday, New England's largest grocery chain is lowering the prices of more than 3,000 items at its eastern Massachusetts stores, as part of a multi-year rebranding strategy. It comes after company leaders admitted last year that Stop & Shop's prices were too high.
Stop & Shop to lower prices across Eastern Massachusetts stores - Boston News, Weather, Sports
Starting Friday, Stop & Shop will lower prices at 88 stores across Eastern Massachusetts. The supermarket chain says the full price rollout is expected to be complete at the end of the month. Shoppers can expect to see lowered prices in nearly every department on both national and Stop & Shop brands. Lowered prices can be spotted on yellow tags throughout the stores. Stop & Shop provided some examples of decreased pricing. Prices may vary by loc…
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