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Stellantis uses VR to hone factories

  • Stellantis engineers utilize a virtual reality facility, established in 2018 within the Chrysler Technology Center, to model and enhance assembly lines across North America.
  • The VR lab aims to enhance existing factories and design new ones by allowing engineers to test ergonomic and equipment installation improvements virtually.
  • Stellantis created digital twins of all North American plants, enabling detailed simulations before physical construction, including work on the Detroit Assembly Complex-Mack plant.
  • Keenan O'Brien stated, "We never want to shut down an assembly plant" because shutdowns are costly, and Don Clack noted that 3D printed parts near the VR room helped prevent such shutdowns by supplying metal-strength components made from carbon fiber and fiberglass.
  • Stellantis’ use of virtual reality and 3D printing improves factory agility and streamlines production, while other automakers are adopting similar digital approaches to support electric vehicle manufacturing.
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Waterloo Cedar Falls CourierWaterloo Cedar Falls Courier
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Stellantis uses VR to hone factories

AUBURN HILLS, Mich. — Deep inside the sprawling Chrysler Technology Center is a metal structure equipped with sensors that Stellantis NV engineers call their “virtual reality arena.”

·Waterloo, United States
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Glens Falls Post-Star broke the news in on Monday, May 26, 2025.
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