Stellantis Swears Its Rebadges Won't Be Lazy, But Only Four Brands Get 70% Of The Cash

Stellantis Swears Its Rebadges Won't Be Lazy, But Only Four Brands Get 70% Of The Cash

Stellantis wants more design differentiation among its 14 brands. Four global brands will receive 70% of the massive new investment. The rest will follow, implementing their core values on related products. Running fourteen brands is an expensive way to make cars, and Stellantis knows it. The whole enterprise leans on shared platforms, powertrains, and technology to keep the math working. Consolidation and cost cutting sit at the heart of the co…

"Not just rebadging": Stellantis pledges distinct brands despite

Stellantis will invest first in a Peugeot, which will then spawn other brands' related cars Multinational giant will refocus on four key 'global' brands yet promises more individualism for the other 10 it owns Future models from the 14 brands that make up the Stellantis empire will be more differentiated, despite the increasing use of common platforms and technology, according to its European boss. The multinational giant recently announced a £5…