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H&M and Stella McCartney Unveil Their Next Collaboration on the 2025 Fashion Awards Red Carpet

The collaboration emphasizes sustainability with certified, responsible materials and reflects a shared commitment to environmental and ethical fashion practices, H&M said.

  • On Monday at the British Fashion Council's 2025 Fashion Awards in London, H&M's next designer collaboration made its red-carpet debut, dressing Anitta, Emily Ratajkowski, Amelia Gray, and Alton Mason.
  • The collaboration returns after McCartney's earlier partnership with H&M, marking a rare repeat and launching in stores in Spring 2026 with a months-long waiting list.
  • Notably, an archival piece—the blue silk jumpsuit from McCartney's earlier H&M collaboration—is reserved at the V&A East Storehouse, while red-carpet looks teased details from McCartney's past collections.
  • The partners said the deal centers on sustainability and aims to launch an Insights Board to unite voices on animal welfare and innovation-driven solutions, reflecting on progress and remaining challenges.
  • H&M has not yet disclosed the final collection piece count, and this developing story draws on the brand's legacy of campaigns starring Kate Moss and starting with Karl Lagerfeld.
Insights by Ground AI

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Every year, H&M creates the event through collaboration with a recognized fashion designer. In 2026, Stella McCartney will impose her foot on the clothing giant.

H&M does not fail to announce collaborations, and we could not be happier. The most recent one? With Stella McCartney . Almost 20 years after the first alliance between the Swedish giant and the British designer’s homonymous signature, his second collaboration arrives. The first collaboration between H&M and Stella McCartney arrived in 2005 and the second one will arrive in spring 2026. What can we expect? Certified and responsible materials, ma…

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British Vogue broke the news in on Monday, December 1, 2025.
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