‘Starwashing’: How space companies use the greenwashing playbook while engaging in environmentally damaging practices

‘Starwashing’: How space companies use the greenwashing playbook while engaging in environmentally damaging practices

Blue Origin's New Shepard rocket carrying an all-female crew, including musician Katy Perry, lifted off in 2025. Justin Hamel/Getty ImagesFrom launchpads to low Earth orbit and beyond, space companies and their affiliates are deploying a familiar marketing tactic – with a new twist. In a space economy projected to reach US$1.8 trillion by 2035, they sell space exploration narratives by appealing to a desire to expand humankind beyond Earth – whi…

‘Starwashing’: How area corporations use the greenwashing playbook whilst attractive in environmentally harmful practices

From launchpads to low Earth orbit and past, area corporations and their associates are deploying a well-known advertising tactic – with a brand new twist. In an area economic system projected to achieve US$1.8 trillion via 2035, they promote area exploration narratives via interesting to a need to amplify humankind past Earth – whilst downplaying or omitting the destructive repercussions for Earth and the gap atmosphere. Welcome to the age of s…