US EditionStartups Trade Trucks For Transactions As Africa's B2B E-Commerce Boom Backfires
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Startups Trade Trucks For Transactions As Africa's B2B E-Commerce Boom Backfires
The recent move that saw MaxAB-Wasoko, Africa’s largest B2B e-commerce player, wind down its core online marketplace operations in Morocco to focus squarely on fintech is the latest and loudest signal of a profound sector-wide reckoning. Across the continent, the once-celebrated model of “full-stack” business-to-business (B2B) e-commerce, built on buying, warehousing, and distributing fast-moving consumer goods (FMCG) to informal retailers, is b…
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