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Stareep Announces Major Brand Positioning Upgrade and Global Expansion Ahead of CES Debut

Summary by Benzinga
Shenzhen, China, Dec. 02, 2025 (GLOBE NEWSWIRE) -- Stareep is entering a new phase of development with an upgraded brand positioning and a clear strategy to move beyond its role as a new generation smart bed brand. The company is actively building a smart home ecosystem that extends across the bedroom, the living room, and the entire household. Through this transition, Stareep aims to strengthen its identity as a definer of intelligent sleep and…

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Benzinga broke the news in New York, United States on Tuesday, December 2, 2025.
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