US EditionStarbucks Is Using ChatGPT to Change How You Buy Coffee
The beta app lets customers describe moods or upload photos for drink ideas, while final checkout stays on Starbucks’ own app or website.
- On Wednesday, Starbucks launched a beta app within ChatGPT, allowing users to discover and customize drinks via conversational prompts. The move aims to meet customers in their "moment of inspiration."
- The "Back to Starbucks" turnaround strategy seeks to reverse traffic declines after two years of customer losses. The company reported its first U.S. comparable transaction growth in the fiscal first quarter ending December 28.
- To use the integration, customers enable the app in ChatGPT's directory and include "@Starbucks" in their prompts. However, final purchases must occur on the Starbucks app or website to protect loyalty program data.
- Starbucks joins retailers including Walmart and Etsy in leveraging OpenAI technology to drive digital sales. The strategy targets younger consumers who place high value on distinctive, customizable beverages.
- The ChatGPT app complements Starbucks' existing "Green Dot Assist" tool, built on Microsoft Azure. This dual-pronged AI approach targets both customer acquisition and barista efficiency.
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Not sure what to order at Starbucks? The company is now using ChatGPT to help customers decide. The Seattle-headquartered coffee giant announced Tuesday that it’s begun testing a beta app within ChatGPT to help with beverage customization. The recommendations can be “tailored to your taste, mood and goals,” according to the Starbucks app. FAST-FOOD RESTAURANTS USING NEW TECHNOLOGY TO RESHAPE HOW CUSTOMERS PLACE ORDERS The tool can even take into…
Starbucks, ChatGPT want AI to help pick your next drink
Starbucks and ChatGPT team up for a beta app that lets AI help customers choose a drink. (Image provided by Startbucks) The scene plays out every day in coffeehouses everywhere. A customer reaches the front of the line and immediately cannot decide what to order. There are so many options: maybe just get the usual, maybe a tea, maybe coffee, maybe a Frappuccino, iced or hot… What is that, something new?Meanwhile, a restless crowd still waiting f…
Latest AI (coffee) buzz: Starbucks launches ChatGPT app to help customers discover their next drink
Customers can access the app by enabling it inside ChatGPT's app directory. Start a conversation prompt with "@starbucks" to customize orders and choose a location to order from.
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