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Starbucks launches 2026 winter lineup: More protein options, Dubai chocolate drinks

Starbucks introduces protein-packed caramel drinks and viral Dubai chocolate flavors nationwide, with up to 31 grams of protein per serving and returning pistachio favorites.

  • On Jan. 6, Starbucks launched its 2026 Winter Menu in U.S. stores, featuring a protein-forward beverage line and limited-time Dubai Chocolate drinks at participating locations while supplies last.
  • Responding to social-media trends, Starbucks is leaning into functional, customizable drinks and viral customer-created recipes on TikTok and Instagram as protein and treat-style beverages drive industry growth.
  • Product notes show Caramel Protein Matcha and Caramel Protein Latte join the year-round menu with classic or sugar-free caramel syrup, plus two Iced Dubai Chocolate drinks.
  • Market signals suggest Starbucks is positioning its protein-forward push to appeal to health-conscious consumers, with protein and treat drinks potentially lifting visit frequency amid rivals like Dutch Bros.
  • The company is already previewing February's matcha beverages and Valentine's Day drinks alongside limited-edition drinkware, tumblers, cold cups and mugs themed for Lunar New Year and Valentine's Day.
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Starbucks launches 2026 winter lineup: More protein options, Dubai chocolate drinks

Starbucks is starting the year with a menu refresh, including several items inspired by viral social media trends.

·Spokane, United States
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Axios broke the news in Washington, United States on Monday, January 5, 2026.
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