US EditionStarbucks Is Entering the Protein Wars with a New Topping
- In September 2024, Starbucks’ CEO Brian Niccol introduced the "Back to Starbucks" initiative, a plan centered on menu simplification and operational improvements designed to increase sales.
- The plan responds to ongoing sales declines by cutting 30% of food and beverage offerings by fiscal year 2025 while introducing new products.
- Starbucks tests include a protein banana-flavored cold foam at five U.S. locations and fresh in-store baking of pastries like buttery croissants and chocolate cookies.
- The protein cold foam delivers 15 grams of protein, more than a two-egg omelet, while Starbucks adds three bottled At Home creamers and returns raspberry syrup this July.
- These initiatives aim to simplify barista workflows, attract health-conscious consumers, and accelerate menu innovation amid competitive pressures and a growing $6 billion protein market.
39 Articles
39 Articles
Starbucks’ New Cold Foam Has 15 Grams of Protein — and It’s Giving Tropical Smoothie Vibes
The viral world of protein coffee is heading mainstream, and Starbucks is ready to meet the moment by combining nutrition with nostalgia.Food & Wine / Starbucks Starbucks is testing a banana-flavored high-protein cold foam (pictured).Key PointsStarbucks is working on a banana-flavored cold foam that includes 15 grams of protein, aiming to capitalize on the increasing consumer interest in high-protein and functional beverages.The foam is still in…
Starbucks launches version of TikTok trend after cutting 13 favorite menu items
STARBUCKS has launched its own version of a viral TikTok trend with a twist, just after it axed 13 items from its menu. The coffee giant is making big moves to get back to its former glory, as the CEO says “it’s time for us to lead again”. GettyStarbucks has launched its own version of a viral TikTok trend with a twist, just after it axed 13 items from its menu[/caption] CEO Brian Niccol is being upfront about where his innovation is leading him…
Starbucks Will Be Testing Banana-Flavored Protein Cold Foam at 5 U.S. Locations
The new beverage addition will include between 15 and 18 grams of protein GettyNEED TO KNOWStarbucks will be piloting a new menu item that offers customers an extra kick in the morning: Protein cold foam The banana-flavored foam contains between 15 and 18 grams of protein“This thing is going to be a rocket,” CEO Brian Niccol said at a recent company event Starbucks is adding a little protein to customers' daily rituals.During the Starbucks Leade…
Starbucks' CEO looks to snap sales slump with prices and protein
Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the company is on the comeback trail.“I’m genuinely excited about the opportunity for our company,” Niccol told NBC News’ Hallie Jackson in an interview
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