US EditionStarbucks Is Entering the Protein Wars with a New Topping
- In September 2024, Starbucks CEO Brian Niccol unveiled the 'Back to Starbucks' plan to boost sales and revamp the menu.
- The plan includes cutting 30% of food and beverage items by the end of Fiscal Year 2025 to simplify offerings and improve service.
- Starbucks is experimenting with a banana-flavored protein foam topping at a select group of stores in the U.S. through its Starting Five pilot initiative aimed at developing health-conscious offerings.
- The new protein-infused cold foam contributes approximately 15 grams of protein to iced lattes, marking Starbucks’ entry into the $6 billion protein shake market, with CEO Brian Niccol describing the topping as "delicious."
- This strategy aims to reignite sales, enhance quality, and align Starbucks with wellness trends while maintaining its coffee-focused identity.
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Starbucks Will Be Testing Banana-Flavored Protein Cold Foam at 5 U.S. Locations
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Starbucks is testing a brand new protein cold foam. Here's where you can try it.
The test is part of the company's "Starting Five" innovation program, which allows select locations to test new food and drink items before they launch nationally.
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