Starbucks Makes Baristas Change Their Clothes

‘Struggling as it is on wages’: Starbucks faces backlash for implementing new limits on their baristas’ dress code

Starbucks is updating its dress code to require black shirts and specific bottoms from May 12, intending to enhance customer familiarity. However, the change has prompted backlash from unionised workers who feel it imposes financial burdens and limits self-expression.

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Starbucks Makes Baristas Change Their Clothes

Starbucks Corp. (NASDAQ: SBUX) new CEO Brian Niccol has told the coffee shop company’s baristas that he has a new dress code. In North America, baristas have to wear black shirts under their aprons. Before, they could pick their shirts without restrictions. There are also new rules about the color of barista’s pants. According to CNN, Starbucks said it would “allow our iconic green apron to shine and create a sense of familiarity for our custome…

Starbucks announces new barista dress code. Here's what it looks like

The change appears to align with the company's "Back to Starbucks" strategy under CEO Brian Brian Niccol, who assumed the role in August.

Since CEO Brian Niccol took over, Starbucks has been working on various improvements.