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Starbucks Adapting to GLP-1 Era with Protein Drinks
Brian Niccol said the chain is adding more protein-forward and low-sugar items as GLP-1 drug claims reached 11.4% of employers’ annual costs, according to IFEBP.
If you're trying to lose weight, Starbucks isn’t exactly the first place you’d think to eat. But CEO Brian Niccol wants to change that. In an interview on Friday with CNBC, Niccol said the company is well aware" of the GLP-1 trend.