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Where's the iPhone 18? Here’s Why Apple Didn’t Reveal a New Standard iPhone
Apple unveiled the iPhone 18 Pro and its first foldable phone, while analysts say the standard iPhone 18 could arrive in early 2027.
On Sept. 9, Apple revealed the new Pro and foldable Duo, but the standard iPhone 18 was absent from the lineup.
A global RAM shortage forced Apple to delay the standard model, making components pricier and triggering a $100 price bump on the new Pro.
The International Data Corporation reported the Air sold 7.7 million units while the Samsung Galaxy S25 Edge sold 2.3 million, neither exceeding 1.8% of total phone sales.
Apple may shift to launching more affordable models in spring while reserving premium phones for fall, allowing more even shipments throughout the year, Nabila Popal said.
CEO John Ternus, who started Sept. 1, faces a pivotal moment determining whether to follow predecessor Tim Cook's path or chart a new direction for Apple.